Our Latest Creation

We've always believed in trying new things and building on both successes and failures. We set a goal for ourselves to create at least one new product every year and Rainbow Provisions Ice Cream and Sorbets are our most recent (delicious) creation to date.


You might recognize us.

King of Pops

We started King of Pops with a cart on a street corner in Atlanta in 2010. In 2022 we started franchising as a post-covid pivot and we now have over 50 operators in our Cartrepreneur® program across the South.

King of Pops Bar

We opened our first bar at Ponce City Market in 2015, and now have locations at Colony Square and our Worldwide HQ.

In addition to our world's best pops, we have soft serve ice cream, pop-tails (cocktails paired with a pop), slush-talks, beer & wine.

King of Crops

The world's first pop farm is in Winston Georgia, about thirty minutes west of Atlanta.

Here we grow ingredients for our pops, compost food waste, and host events.

P10 Foods

P10 Foods is a specialty foods distributor that focuses on growing the South's best CPG brands.

We represent over 200 brands and delivery to nearly 1,000 accounts.